Free masterclass recording with Laura Minard

Pop-Up Masterclass

Live Q&A with NLCA founder Laura Minard

Recorded live on Tuesday, September 29, at 6 pm CT

Q&As are my favorite kind of masterclass. I get to do what I love most, which is coaching, and honestly, I could have stayed on all night with every nurse in the room.

Enrollment for Cohort 9 closes October 11. Class starts October 12.

Inside the recording

Tap a time to jump straight to it.

The nurse coach version of a head‑to‑toe

Remember your first head-to-toe assessment in nursing school? I was so nervous. There were so many body systems to check.

In the Academy, our version of that assessment is the Wheel of Life. It's the first thing we do with every new pro bono client, and it's what your own nurse coach will do with you in the program.

On the call we all did it together, me included. I hadn't done one in about 18 months, and mine was in sorry shape. You rate your satisfaction in 12 areas of your life from 0 to 10. Score the way the people who know you best would score you, and go with your first instinct. It's a beginning, not a grade.

Halfway through, I rewrote one question on the worksheet.

Does this need work?

Does this want work?

Try it here. Tap a ring in each slice to score that area, or use the arrow keys.

Then the real coaching starts

A score on its own doesn't change anything. These are the questions I use with clients once the wheel is filled in, and I walk through each one in the recording.

  1. Which area surprised you the most, and why?
  2. Which one area, if it improved, would lift several others?
  3. What would a 10 look like in that area?
  4. What's one small step you could take this week?

"The wheel's not a diagnosis. It's just an invitation to deeper conversation."

Coaching looks forward. Therapy looks back.

I love therapy. I just got a new therapist and she's great. For most things, I love coaching ten times more. Here's how I explained the difference on the call.

Therapy

Looks backward

It's the right choice when you're really struggling and it's starting to affect how you function. Grief, addiction and postpartum are good examples.

A therapist looks at what went wrong and helps you cope. The job is getting you functional and out of fight or flight, so you can eventually look ahead.

Coaching

Looks forward

It's for the person who is functioning but isn't satisfied in a lot of areas of their life.

We take a snapshot of your life today, then build what you want the future to look like. We set goals and take steps toward them. By the end of the coaching relationship, your life is different than it was.

Most of us know exactly what we need to do. We just can't get ourselves to do it.

That's why people pay for coaching. Picture a client who is prediabetic and wants to lose 18 pounds. If she believed that three months with you would help her get there, and that she'd stop seeing her weight and A1C as a problem for the rest of her life, what would that be worth to her?

The goal is never dependence on the coach. The goal is a client who owns her own health.

Your questions, answered

Once the wheel was done, I opened the floor. These are the questions nurses asked, with the short version of my answers. The full conversation is in the recording.

What if a client wants their money back?

It's very rare. People who invest in coaching usually already understand the results are up to them. If someone is truly unhappy, I think it's noble to give the money back, and you'll usually know by session three or four, not at the end.

The real protection is how you set up the relationship. I tell clients I fully believe they can reach their goal, and that I'm not the one doing the work. It's like a personal trainer. I'm right there, you've got the bar, but I can't do your squats.

Does private practice count toward my license renewal?

Yes. Holistic nursing has its own CEUs, and the hours you spend building your nurse coaching practice count.

With a compact license, you can coach clients in compact states under your RN license. If a client lives somewhere you aren't licensed, your contract can say you're working with them as a certified life coach or health coach. The service doesn't change. We also teach you what to avoid, like putting RN or nurse in your business name.

Do I need a BSN or MSN?

No. LPNs and LVNs can take the certification and run a private practice as a certified life coach, the same way an NP or a PhD could. Board certification is the one thing reserved for RNs.

For board certification, AHNCC asks for at least an ADN or diploma, plus two years full time or 4,000 hours part time as an RN in the last five years. If you don't quite fit, talk to our team. I can't promise anything, but the board wants to certify nurses, and most who have petitioned have been approved.

What's the difference between certification and board certification?

Our program certifies you and gives you everything you need to sit for the board exam if you want to. Think of an ER nurse with or without a CEN. Both work in the ER. When you're certified, you can practice the same way a board certified nurse coach does.

I'm a big fan of board certification because it keeps putting our specialty on the map, and most grads sit for it when they can. It isn't required for private practice. AHNCC also lists us as one of the programs they recommend.

Can I specialize, like in menopause?

You can, and knowing your topic matters. The coaching skills themselves are about human behavior change, though, not one subject. Your client decides the outcome she wants. If she needs information, you ask if it's okay to step into your educator role for a minute.

Where we're different from a lot of health coaching programs is range. We teach you to coach someone on finances or spirituality too, so you don't pull every conversation back to physical health.

How is this different from NBC-HWC or ICF?

They're similar. NBC-HWC has more hoops to jump through, and in the places that matter for nursing the two are equal, so we chose not to dual certify. ICF isn't specific to healthcare. Our program meets its requirements, and we're working toward offering that option.

My heart is with the NC-BC. I want it to be the gold standard for anything related to nurse coaching.

What does success actually look like?

I started my practice in 2018. I quit a well-paying job, put my training on a credit card and gave myself 18 months. I made a lot of mistakes, hired a business coach, and replaced my income in those 18 months.

Since then, six nurse coaches I've trained have hit $250,000 in a year. All of them were single moms working full time when they started. More than 35 have crossed $100,000 a year in private practice. When my own groups filled up, I was making over $10,000 a month.

None of that happens overnight. It usually takes about as long as a master's or an NP program, and you can build it slowly while you keep your job.

How do I get clients if I don't want to be on social media?

I was close to 40, and I'd rather have shoved needles in my eye than dance on TikTok. So I did what my business coach told me. I gave two free sessions to anyone in my community who would take them.

Some of those people hire you. Some send you someone who does. Some come back years later when they're ready. I built my whole practice through word of mouth for the first two years. When students give two free sessions to three or four people a month, they usually have two or three paying clients in about three months.

What do people actually want to be coached on?

Almost anything. My husband is a professional coach now too. He's coached a couple for a year who wanted a stronger marriage. He's coached women in their 50s looking for purpose once the kids leave, and a woman who went back to playing piano on her church's worship team.

Weight is probably the most common thing people bring to a first session. It's usually the surface, and what's underneath often ends up mattering more.

What do new nurse coaches charge?

Most new nurse coaches charge per engagement, not per hour. A common starting point is around $1,200 for three months, which usually looks like 9 to 12 sessions with homework in between. Some start a little lower. Many charge more once they've been coaching for a while.

There are also companies that hire nurse coaches to coach from home over Zoom or phone, and some students do that alongside a private practice.

How much nursing experience do I need?

Less than you think. It isn't your job to have every answer. If a client asks whether she should start hormone therapy, you get curious about what she wants to find out, and you help her find the right provider or resource.

Everyone feels new at first, even my PhDs and DNPs. You usually start to feel like you know what you're doing around 150 hours of coaching. If you took time off to raise kids, AHNCC has been really understanding about that.

How does being a nurse play into coaching?

Coaching skills can be taught to anyone. What we bring is years of sitting with people at their most vulnerable, and nurses are the most trusted profession there is. People already come to us for help.

Being a nurse first made me bolder with my clients. I don't think I could have done this without it.

"Ten years in a private practice is less risk than one day on the floor."
Laura Minard, Founder and CEO, Nurse Life Coach Academy

Where nurse coaching is heading

Hospitalists weren't a specialty in the 1990s. Today every hospital has them. I think nurse coaching is on the same path, and the signs keep adding up.

  1. 2013

    Nurse coaching becomes its own specialty.

  2. 2020

    CPT codes for health and well-being coaching are created.

  3. 2022

    Our NC-BC credential lines up with those codes, so we can bill.

  4. 2027

    Early in the year, we'll find out if RNs can bill insurance directly with no physician supervision.

Why I'm so grateful I did this

Something happened to me in certification. I realized my vision for my life had been small by default. I was an RN, my husband was a firefighter, we had two kids and a house. I thought I'd made it.

Then I started asking why I was thinking so small. My life in 2026 looks nothing like my life in 2018, because I'm different. The course will stretch how you see yourself too.

Enrollment closes October 11

Join Cohort 9

Class starts October 12. It's 28 weeks at 4 to 6 hours a week, with 121 CE credits and 60 coaching hours with real people before you graduate.

Enroll in Cohort 9

Not sure yet?

Talk it through with an advisor

A call with our team helps you figure out if this is the right time and the right place for your money. Every once in a while, we'll even tell you to wait.

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Laura Minard

BSN, RN, NC-BC. Founder and CEO of Nurse Life Coach Academy

I've been a nurse for 28 years and I'm a board certified nurse coach. I started my own practice in 2018, and since then I've trained more than 1,400 nurses to coach. Live calls like this one are still my favorite part of the job.