Free masterclass recording with Laura Minard
How to Make Six Figures as a Nurse Life Coach
The math behind it and what your first six months look like
Recorded live on Thursday, October 8, at 6:30 pm CT
I love math and I like evidence, so this class starts with how the numbers work in a nurse coaching practice. Then I cover why people pay well for coaching and the thoughts that stop most nurses before they start. I finish with what your first six months can look like.
Enrollment for Cohort 9 closes October 11. Class starts October 12.
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Two ways to get paid
Most nurses assume six figures means grinding sixty hours a week. It's closer to the opposite. Full time in coaching usually looks like 26 to 28 hours a week, compared with 36 to 40 in clinical settings. I've mentored nurse coaches to multiple six figures, and others who earn $30,000 to $40,000 part time and are as happy as they can be. That's a success story too.
Shift pay
Hours for dollars
If you're a W-2 nurse, you trade hours for dollars. Your income ceiling is set by how many shifts you can physically work and what you're paid per hour. Overtime helps, but it burns you out.
If W-2 work always and forever appeals to you, that's totally fine. I just think it's hard to create more choices on W-2 income alone. It isn't impossible, and plenty of nurses do it their own way.
Package pay
Outcomes for dollars
We charge for outcomes, not hours. Packages replace sessions, and your income scales with your client load, not your schedule.
There's a tax side too. The tax code was written for entrepreneurs, not for middle income W-2 earners. A home based practice can deduct a dedicated workspace, continuing education, certifications, books, conferences, retreats and software. Total startup costs are usually $5,000 or less. Ask your own accountant what applies to you.
Packages, not hours.
Coaches who make a living wage don't charge per session. Very little transformation can happen in one hour. A lot can happen in three or six months.
A common entry level package is $1,500 for three months. That's where you build confidence, collect testimonials and refine your process with your first clients. Most nurse coaches at the one year or eighteen month mark charge at least $3,000 for three months or $5,000 for six. We don't start there. Often we start for $1,200, or even $900.
Why people pay well for coaching
Coaching is a $2.3 billion industry and it keeps growing. Nurse coaching is only about 12 years old, so we're early on the curve.
I'm the Sherpa. She picks the destination.
Our client tells us where she wants to go. It isn't my job to teach her how to get there. It's my job to ask the questions that let her figure it out for herself, and we do that over time.
In traditional medicine, the patient gets in the car and we say you need this, and this, and this, so be compliant. That's a big part of why it doesn't work. Information isn't enough, even now, when anyone can get a meal plan from ChatGPT in thirty seconds. You can't do this in six minutes. You can do it in six months.
A $5,000 yes, eighteen months in
Right before the class, one of my graduates sent me a long voice message. A long voice message usually means something went really good or really bad, so I almost saved it for the morning. I'm glad I listened. She was crying with joy.
She had just sent the best proposal she'd ever written. She proposed $5,000 for six months, and her client said that sounded great and paid on the spot. She told me she wasn't crying because of the money. She was crying because she had become a coach who could ask for that with confidence and know she could really help someone.
I'm sharing it because we don't start there. She's about eighteen months in, and she still works full time with three to four paying clients. I wanted you to see a snapshot of what eighteen months from now could look like.
Four thoughts that stall nurses
The number one thing that stops nurses from getting to six figures isn't strategy. It's a thought. I can hand you the blueprint, and it isn't difficult. It's a set of skills you learn. What separates one nurse coach from another is what she thinks about herself and what she thinks is possible.
Our brains lean negative, about seven thoughts out of ten, because they're built to keep us safe. Here are four patterns I hear most, and what I say back.
Fortune telling
"I'll try to get clients and it won't work."
What I say back
You don't know that yet. That's a prediction, and predictions aren't facts. If you're going to predict the future, you might as well pick a good one. What if you tried to get clients and had too many?
All or nothing
"If I can't go full time right away, it's not worth starting."
What I say back
Every nurse coach started part time. The goal is your first client, not your last job.
Emotional reasoning
"I feel unqualified, so I must be."
What I say back
Feeling unqualified is one of the most common feelings of someone on the edge of growth. The first session you hold will feel rocky. The hundredth will feel wonderful. If you never feel like an impostor, you're probably playing a very safe game.
I should have
"I should have gone to NP school, or never become a nurse."
What I say back
The best time to plant a tree was twenty years ago. The second best time is right now. None of these patterns is a weakness. They're just patterns.
All ten patterns, in one worksheet
I promised you a tool that covers all ten cognitive distortions. Here it is. Each pattern comes with examples, and you mark Y or N next to the ones you do.
You will hear no about 65 to 70 percent of the time.
I'll give it to you straight, because I don't want you to think it's a scam. If you run a private coaching practice, most of what you do will look like a rejection or a failure. People will say no to a free session, no to paying, no to your event.
The more no's you get, the more yes's you get. You are not for everyone, and that's a good thing. The most successful coaches are usually the least vanilla. A lot of people really like them and a lot of people don't, and the ones who like them are the people they help. If you're going to label yourself, pick resilient.
"Nothing has gone wrong when you feel like an impostor."Laura Minard, Founder and CEO, Nurse Life Coach Academy
Your first six months
Nurse coaching is a board recognized specialty, and we're accredited and recommended through the American Holistic Nurses Credentialing Corporation. This is the order things usually happen in the program.
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Weeks 1 to 12
Certification training. Most students finish the lessons and required responses in about twelve weeks at four hours a week.
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Week 12
The business course opens. It gives you what you need to form an LLC and run a legal business in your state.
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Weeks 12 to 20
You learn enrollment conversations while your pro bono clients finish their six free sessions. Many want to keep going.
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Week 20 to six months
Your first paying clients. Some students don't have one until well after graduation, and that's fine.
Questions I answered live
These are the questions that came up near the end of the class, with the short version of my answers. The full conversation is in the recording.
Can I coach outside my licensed state?
Yes. Nurse coaching isn't state licensed clinical practice, so you can work with clients across the country and internationally. You handle it with a disclaimer in your contract.
In a state where you're licensed, you can work as their board certified nurse life coach. In a state where you aren't, your contract says you're working with them as a certified life coach. You decide which role you're in. The client doesn't know the difference, and the service doesn't change. Attorneys have looked at this language, and it's always up to you how you set it up.
What if I'm not ready to leave my hospital job?
You don't have to. Most of our students keep a full time job and start this on the side. Once you have a few paying clients, you can go down to part time or per diem. That's a beautiful path for most nurses, and it's the one that works best.
What about liability?
Nurse coaching falls into the transformation industry, not the medical industry, so it isn't clinical care in the way most of us think about it. That isn't a limitation. It's your protection. You carry a lighter liability and have more freedom than clinical practice allows.
The best protection is knowing when someone isn't a fit. If a client isn't right for coaching, you can tell them therapy might serve them better and offer a refund. That's usually enough, and it's very rare.
Can LPNs and LVNs do this?
We love our LPNs and LVNs. About 15 percent of our graduates are LPNs and LVNs. The one difference is that the RN version of the board exam is for RNs. It doesn't keep you from coaching anyone, charging the same fees or helping people in the same way with the same skills.
With a nationally accredited certification, you can go after many of the same coaching jobs RNs can. The barrier I see most is a higher sense of impostor syndrome. That's a mindset barrier, not a practical one.
How often do I meet with clients?
For a three month package, most people do nine to 10 sessions. A cadence I like is three weeks on and one week off, with a homework assignment in the week off so there's still action and connection. Some coaches meet weekly for the first six weeks and every other week after that. Busy clients often like 90 minute sessions every other week. There aren't real rules.
I don't advocate weekly for twelve weeks, because it can start to feel like therapy and create dependence. The week off also gives you room for the rest of your business, which is a gift if you're an introvert.
Can I bring nurse coaching into my hospital?
Yes. I get on calls with CNOs and DONs all the time about this. Even a new grad who just finished her sixty hours and got board certified can present, and we give you the playbook. Our team includes coaches who do organizational coaching, so you're taken care of by people who have done it.
Some hospitals working toward well-being recognition already count nurse coaching as part of their program. One way it has worked is to offer to do your sixty coaching hours with staff for free if your organization pays for your certification.
How should I think about the cost?
I frame it as an investment in a skill people pay for, and in yourself. You may never open a private practice. You might go through the training, grow, and have another door open for you.
Forty percent of our students already have a paying client by the time they graduate. The ones who finish the business course. Many employers count the certification as professional development, so ask yours about reimbursement. We also have financing options, and our advisors do everything they can so the cost doesn't cause you financial stress.
Where do my first clients come from?
When you enroll, your name goes on a list, and so do the names of nurses who signed up to be coached for free. About six weeks in, you pick your first few practice clients off that list, so you aren't searching for people to coach while you're brand new. After you've coached a couple of them, you find people in your community.
Anyone can sign up to be a free practice client for our students at any time. The sign up is under Resources on our website.
How much time does it take each week, and when are the live calls?
Plan on about four to six hours a week, a little more in weeks with a lot of live calls. I call the pacing perfectly paced, because there are gates you meet to move on. If you have a vacation, surgery or big plans, tell your lead learning coach and you can work right before and right after.
Your lead learning coach usually replies within 24 hours, and you can text us for anything urgent. Most cohort calls are at 6:30 pm Eastern, 5:30 pm Central, and we have Saturday calls for people who work nine to five. There are enough Saturday calls to graduate on time.
An investment in yourself
There's no big rush. Time goes by whether you do this or not. I just want you to see certification as an investment in a skill people pay for.
If you want to talk it through first, our advisors have time. There's no obligation, and you can even talk to them about next year.
Join Cohort 9
Class starts October 12. It's 28 weeks at 4 to 6 hours a week, with 121 CE credits and 60 coaching hours with real people before you graduate.
Enroll in Cohort 9Join the next cohort
It's 28 weeks at 4 to 6 hours a week, with 121 CE credits and 60 coaching hours with real people before you graduate. The certification page always has the current start date and details.
See the certification pageTalk it through with an advisor
A call with our team helps you work out whether this is the right time for you. Ask about financing options while you're there.
Book a free advisor callLaura Minard
BSN, RN, NC-BC. Founder and CEO of Nurse Life Coach Academy
I've been a nurse for 28 years and I'm a board certified nurse coach. I started my own practice in 2018, and since then I've trained more than 1,400 nurses to coach. I host a masterclass about twice a month and try to give each one a different flavor.